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Coppertone

Coppertone is the brand name for an American suntan lotion. It dates to 1944, when pharmacist Benjamin Green invented a lotion to darken tans. The company became famous in 1959 when it introduced the Coppertone girl, an advertisement showing a young blonde girl in pig-tails in shock as a Cocker Spaniel sneaks up behind her and pulls down her blue swimsuit bottoms, exposing her pale white buttocks in stark contrast with her tanned body. Accompanying the ads was the impish slogan, "Don't be a paleface!"

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