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JBS - Menswear

JBS, a Danish menswear company specialising in pants and boxer shorts that does away with the chiselled abs and stuffed-pocket style adverts and instead gives us what we want - scantily clad women. Their latest campaign features a series of females in various states of undress, wearing or holding JBS underwear, promoting the idea that "women like these pants and if I wear a pair, they'll like me too". (JBS stand for Jens Bjerg Sørensen. He was the man who founded the company in 1939.)

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