Pepsi Cola - Concorde Wallpaper 1024 x 768
As its market shares were eroding on the soft drinks market, the US company Pepsi Cola undertook a major re-branding project of $500 million US which would be unveiled in 1996 after about two years of work. Air France was awarded the contract. The paint work was started on the Concorde registered F-BTSD in late March 1996 at the Air France maintenance facility of Paris. It required 200 liters of paint and 2,000 hours of work. On April 2, 1996 at London - Gatwick Airport the Pepsi - Concorde was unveiled.