Firefox vs. Explorer

Internet Explorer - Microsoft leaves no doubt what their products are. If they made toilet paper it would be called Butt Wiper. Internet Explorer isn't a bad name, but it's not spectacular.

Firefox - On the other end of the spectrum, the name Firefox gives no clue to what it is. Could be a car? 80s video game? Lame comic book superhero? Flaming dish at a wild game restaurant? A browser would probably be your last guess. No matter, it is a much cooler name than the utilitarian Internet Explorer.